Most brands today have an e-Commerce component, making their products or services accessible to online customers. With more people shopping online than ever before, brands need to focus on improving their e-commerce efforts. Consider the following four tools every business should use to optimize their online stores and websites.
Get a VPN
If your small business doesn’t already have a virtual private network, now is the time to change that. As you work to improve your website and online stores, security should always be a priority. With the help of a VPN, you’ll be able to hide all online activity, limiting who can access your network content. Not sure if your business needs a VPN? If you have employees that login remotely or you simply want to protect your data from third parties, a VPN is the right solution for you.
Use Text Analytics Tools
E-commerce Brands with online stores must optimize every aspect of their online stores and websites. In addition to handling the day-to-day business operations like selling your products or services, it’s essential to utilize text analytics and back-end features to grow your business. Text analytics or text mining refers to the process of turning text into data that machines use to process, understand, and interpret to provide valuable insights.
Tools for text analytics allow businesses to turn their text into data with the help of technology. Text analytics tools like NetOwl harness the power of machine learning, natural language processing, and artificial intelligence to learn more about your customers. With the NetOwl extractor, TextMiner, NameMatcher, and Entity Matcher, businesses are able to make data-driven decisions based on the information mined from their text.
Invest in Email Marketing Tools
One of the most effective ways to grow your e-commerce business is to communicate consistently with all of your customers. Email marketing is the most efficient and reliable way to reach out to your customers. With the help of email marketing tools, you’ll be able to create a database to send customer service follow-ups and transactional email messages, as well as special marketing promotions. While you needn’t contact your customer base on a daily basis, staying in contact via email will help you keep your brand at the forefront of their minds.
Use Customer Support Tools
Customer service is another part of any successful e-commerce company. If you don’t already have a solution for handling customer support, consider using support software. This type of technology focuses on increasing customer engagement by building relationships with prospects and customers. This type of software includes features like live chat and multi-channel support to improve communication and enhance customer satisfaction.
As you grow your online business, make sure you’re doing all you can to drive traffic, and improve customer loyalty. Keep these four solutions in mind as you take your online store to the next level.