Digital marketing depends heavily on search engine optimization (SEO) methods. If a company is not aware of this, it could lead to a marketing disaster online. To make matters worse, SEO standards are often subject to change. So, it is important to stay abreast of the latest SEO standards and best practices for online marketing success. Here are four SEO elements that can make or break your digital marketing campaign.
Understanding the BERT Algorithm
If you are still attempting to get a grip on yesterday’s SEO ranking strategies, then it might be time to take a fresh breath of air. It is time to recognize that Google has moved beyond older SEO models to employing its newer BERT algorithm. The focus is no longer simply on search string matching patterns, but rather, the top-rated search engine is striving more to match user content with the actual intent of the user’s search criteria. This will make the obsession with keyword-driven content far less important to the way Google ranks websites.
Speaking with Customers
With the shift moving towards intent-based content, this means that employing SEO measures will increasingly depend on speaking with customers to obtain insight into their experiences online. How they think and search for content will play a key role in how a company’s website is designed to serve up the relevant content to meet the intent behind a user’s search. It is important to understand that this is all part of moving towards SEO methods that utilize the power of deep learning to better meet the end user’s needs.
In every aspect of the idea, high-quality content will always be king when it comes to search engine rankings. So, sites with poorly written content will tend to be penalized as SEO standards move further towards favoring extremely well written, authoritative content instead. This will inevitably bring back the need for hiring skilled, highly competitive professional content writers for companies desiring to construct websites that achieve and maintain a higher-ranking status.
The Long Game
When it comes to SEO, companies must be willing to commit to making the effort to change with the times both now and in the future. This will remain true for as long as they intend to engage in online marketing. This is why it is critical to seek out a SEO service provider who knows how to implement a long-term SEO strategy that will meet their client’s present and future SEO needs.
In order to achieve online marketing success, it is important to not put off SEO updates that should be done today until tomorrow. The competition is so fierce that other businesses are already working round the clock to grab the top search engine rankings. Plus, the quality SEO foundation a business puts in place today, will help that company’s marketing strategy remain competitive in the years to come.