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Ways to Encourage Customer Communication Through Your Website

Communication is at the center of human relations and can make or break a company. Effective communication with your clients can lead to referrals, repeat business, and sales. On the other hand, poor communication will quickly lead to a bad reputation, frustrated clients, and reduced sales.

After the first contact is made with a prospective client on your website, someone has to interact with that client via peer to peer texting to provide useful and relevant details in a personified way to create trust. Here are some ways of encouraging customer communication on your webpage.

Ways to Encourage Customer Communication Through Your Website

Create a Group or Community

There are many effective ways of creating an online community to interact with your clients. For many years, forums have been used to interact with clients and allow clients to interact with each other. Today, many businesses connect with their clients on social media.

LinkedIn Groups, Google +Communities, and Facebook Groups are social media platforms that let companies and individuals create brand or topic communities.

Provide Exclusive Content

Make content that is not accessible to the general public — content that is so exclusive and unique that only subscribed members can access it. Ask users to log in to this section. You don’t have to ask users to pay for access to this content but need to make them go through a registration process to access it. This will make them feel unique and part of your exclusive community.

You should as well offer special pricing and discounts to the exclusive members.

Host a Webinar

A webinar is an effective and innovative way of interacting with your clients. A webinar will help you reach a bigger focus audience on a platform that is interactive and user-friendly. Individuals love the visual features of a webinar with graphics, slides, and other interactive media. Webinars will also enable you to build a personal relationship with your existing and prospective clients.

Provide Ways to Interact

If you write blog posts, you should allow your visitors to post comments. There is nothing more frustrating to a reader than reading an excellent blog and not being able to leave a question or comment on it. When users post insightful comments, make sure you post a reply and thank them for taking part in the dialogue.

If a user posts a question for you in the comment section, make sure you answer the question.

Today, technology has so many effective ways to connect with clients online and communicate with them. Take advantage of this and develop a plan to better engage and interact with your clients on your website.

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